Mayday is responding with even more money. As of this morning it’s upping its investment from $1 million to $1.25 million.
The straight-to-camera testimonial should be familiar to anyone who watches Mayday and its South Dakota partner, the Progressive Change Campaign Committee. As Noam Scheiber explained last week, “PCCC insists on ads featuring local voters — often Republicans — which it unearths from its list of nearly one million members, distributed across every congressional district in the country.” It supplements this with direct outreach to its members, which MoveOn is also doing in South Dakota, in a race that’s unlikely to see more than 350,000 total votes cast.